Marketing the InfantSEE Program at the Local Level

Miller 968By Jason Miller, OD, MBA – InfantSEE®, the American Optometric Association’s public health program to provide comprehensive eye assessments to infants in the first year of life at no cost, has firmly taken root since its introduction in the summer of 2005. How can optometrists best promote this public health program in their communities?

Fortunately, it is not difficult. The InfantSEE® public awareness campaign was designed from the start to be applicable at both the national and local levels. Read my column, InfantSEE in Optometry that was first published in 2007. The information remains current today.

Dr. Miller is a member of the Ohio Optometric Association and is the coordinator of the Central Ohio Optometric Association’s InfantSEE® program. He can be contacted at jasonrmiller@columbus.rr.com.

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